Promotional Trend of Bollywood in 2014

Promotional Trend of Bollywood in 2014

2014 mostly Bollywood movies are using Social Media Marketing and reality shows for promoting their film. Now a days Twitter, Facebook, Instagram have become the voice of the celebrities. They interact with their fans & share news about their latest updates. Social Networking has become a new trend and platform to promote the upcoming films. Now a days movie trailer , songs are also launching through Social Networks.
Happy New Year:

Shah Rukh Khan's "Happy New Year" was the first Bollywood film to release its trailer through the free messenger app - Whatsapp. The fans were asked to post their mobile numbers on the official Twitter and Facebook pages of the film, to which SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan sent the trailer personally. “Happy Ney Year” was also promoting through a various reality shows like Comedy Night With Kapil and many more. Thus the film has got a huge response by breaking all the opening collection records.

PK:
Even Aamir Khan released the posters of "PK", featuring Anushka Sharma, on Whatsapp, following the footsteps of his friend come rival Shah Rukh khan, by asking the fans to create a group of 10 members or more and add "PK" number.

Tevar:
Arjun Kapoor’s and Sonakshi Sinha’s "Tevar" came up with an innovative technique to promote the film. The official Twitter handle of the film shared a link, which asked the fans to open their Facebook page, where the users saw the lead actors commenting on their profile page, cover picture, display picture. These innovative ideas create a huge response.

Bang Bang:
Hrithik Roshan-Katrina Kaif starrer "Bang Bang" also had a unique marketing idea. Hrithik came up with the #BangBangDare and ask his team to take up some challenging tasks via Twitter.
He even asked the contestants of Salman Khan's reality show "Bigg Boss 8" to do some death-defying stunts, when he visited the house to promote the film. Ranveer Singh, Aamir, Priyanka Chopra and Sonam Kapoor also accomplised Hrithik's Bangbang dare.


Sourse: Box office news, Social networking profile of the celebrities.

Green Marketing

Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result
with the concept of e-marketing. Green marketing is a phenomenon which has developed particular important in
the modern market. Additionally, the development of green marketing has opened the door of opportunity for
companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring
that of theirs. Such marketing techniques will be explained as a direct result of movement in the minds of the
consumer market. As a result of this businesses have increased their rate of targeting consumers who are
concerned about the environment. These same consumers through their concern are interested in integrating
environmental issues into their purchasing decisions through their incorporation into the process and content of
the marketing strategy for whatever product may be required.
This paper proposes an explorative research study on an emerging horizon of management of Green Marketing
and avoiding the Green Marketing Myopia. This paper discusses how businesses have increased their rate of
targeting green consumers, green consumers and explores the challenges and opportunities with green
marketing. Green marketing is something that will continuously grow in both practice and demand...

                          By_ Mr. Koushik Dutta