Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result
with the concept of e-marketing. Green marketing is a phenomenon which has developed particular important in
the modern market. Additionally, the development of green marketing has opened the door of opportunity for
companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring
that of theirs. Such marketing techniques will be explained as a direct result of movement in the minds of the
consumer market. As a result of this businesses have increased their rate of targeting consumers who are
concerned about the environment. These same consumers through their concern are interested in integrating
environmental issues into their purchasing decisions through their incorporation into the process and content of
the marketing strategy for whatever product may be required.
This paper proposes an explorative research study on an emerging horizon of management of Green Marketing
and avoiding the Green Marketing Myopia. This paper discusses how businesses have increased their rate of
targeting green consumers, green consumers and explores the challenges and opportunities with green
marketing. Green marketing is something that will continuously grow in both practice and demand...
By_ Mr. Koushik Dutta
