Promotional Trend of Bollywood in 2014
2014 mostly Bollywood movies are using Social Media Marketing and reality shows for promoting their film. Now a days Twitter, Facebook, Instagram have become the voice of the celebrities. They interact with their fans & share news about their latest updates. Social Networking has become a new trend and platform to promote the upcoming films. Now a days movie trailer , songs are also launching through Social Networks.
Happy New Year:
Shah Rukh Khan's "Happy New Year" was the first Bollywood film to release its trailer through the free messenger app - Whatsapp. The fans were asked to post their mobile numbers on the official Twitter and Facebook pages of the film, to which SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan sent the trailer personally. “Happy Ney Year” was also promoting through a various reality shows like Comedy Night With Kapil and many more. Thus the film has got a huge response by breaking all the opening collection records.
PK:
Even Aamir Khan released the posters of "PK", featuring Anushka Sharma, on Whatsapp, following the footsteps of his friend come rival Shah Rukh khan, by asking the fans to create a group of 10 members or more and add "PK" number.
Tevar:
Arjun Kapoor’s and Sonakshi Sinha’s "Tevar" came up with an innovative technique to promote the film. The official Twitter handle of the film shared a link, which asked the fans to open their Facebook page, where the users saw the lead actors commenting on their profile page, cover picture, display picture. These innovative ideas create a huge response.
Bang Bang:
Hrithik Roshan-Katrina Kaif starrer "Bang Bang" also had a unique marketing idea. Hrithik came up with the #BangBangDare and ask his team to take up some challenging tasks via Twitter.
He even asked the contestants of Salman Khan's reality show "Bigg Boss 8" to do some death-defying stunts, when he visited the house to promote the film. Ranveer Singh, Aamir, Priyanka Chopra and Sonam Kapoor also accomplised Hrithik's Bangbang dare.
Sourse: Box office news, Social networking profile of the celebrities.
2014 mostly Bollywood movies are using Social Media Marketing and reality shows for promoting their film. Now a days Twitter, Facebook, Instagram have become the voice of the celebrities. They interact with their fans & share news about their latest updates. Social Networking has become a new trend and platform to promote the upcoming films. Now a days movie trailer , songs are also launching through Social Networks.
Happy New Year:
Shah Rukh Khan's "Happy New Year" was the first Bollywood film to release its trailer through the free messenger app - Whatsapp. The fans were asked to post their mobile numbers on the official Twitter and Facebook pages of the film, to which SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan sent the trailer personally. “Happy Ney Year” was also promoting through a various reality shows like Comedy Night With Kapil and many more. Thus the film has got a huge response by breaking all the opening collection records.
PK:
Even Aamir Khan released the posters of "PK", featuring Anushka Sharma, on Whatsapp, following the footsteps of his friend come rival Shah Rukh khan, by asking the fans to create a group of 10 members or more and add "PK" number.
Tevar:
Arjun Kapoor’s and Sonakshi Sinha’s "Tevar" came up with an innovative technique to promote the film. The official Twitter handle of the film shared a link, which asked the fans to open their Facebook page, where the users saw the lead actors commenting on their profile page, cover picture, display picture. These innovative ideas create a huge response.
Bang Bang:
Hrithik Roshan-Katrina Kaif starrer "Bang Bang" also had a unique marketing idea. Hrithik came up with the #BangBangDare and ask his team to take up some challenging tasks via Twitter.
He even asked the contestants of Salman Khan's reality show "Bigg Boss 8" to do some death-defying stunts, when he visited the house to promote the film. Ranveer Singh, Aamir, Priyanka Chopra and Sonam Kapoor also accomplised Hrithik's Bangbang dare.
Sourse: Box office news, Social networking profile of the celebrities.
