Promotional Trend of Bollywood in 2014

Promotional Trend of Bollywood in 2014

2014 mostly Bollywood movies are using Social Media Marketing and reality shows for promoting their film. Now a days Twitter, Facebook, Instagram have become the voice of the celebrities. They interact with their fans & share news about their latest updates. Social Networking has become a new trend and platform to promote the upcoming films. Now a days movie trailer , songs are also launching through Social Networks.
Happy New Year:

Shah Rukh Khan's "Happy New Year" was the first Bollywood film to release its trailer through the free messenger app - Whatsapp. The fans were asked to post their mobile numbers on the official Twitter and Facebook pages of the film, to which SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan sent the trailer personally. “Happy Ney Year” was also promoting through a various reality shows like Comedy Night With Kapil and many more. Thus the film has got a huge response by breaking all the opening collection records.

PK:
Even Aamir Khan released the posters of "PK", featuring Anushka Sharma, on Whatsapp, following the footsteps of his friend come rival Shah Rukh khan, by asking the fans to create a group of 10 members or more and add "PK" number.

Tevar:
Arjun Kapoor’s and Sonakshi Sinha’s "Tevar" came up with an innovative technique to promote the film. The official Twitter handle of the film shared a link, which asked the fans to open their Facebook page, where the users saw the lead actors commenting on their profile page, cover picture, display picture. These innovative ideas create a huge response.

Bang Bang:
Hrithik Roshan-Katrina Kaif starrer "Bang Bang" also had a unique marketing idea. Hrithik came up with the #BangBangDare and ask his team to take up some challenging tasks via Twitter.
He even asked the contestants of Salman Khan's reality show "Bigg Boss 8" to do some death-defying stunts, when he visited the house to promote the film. Ranveer Singh, Aamir, Priyanka Chopra and Sonam Kapoor also accomplised Hrithik's Bangbang dare.


Sourse: Box office news, Social networking profile of the celebrities.

Asha Bhosle's daughter Varsha Bhosle commits suicide:

Veteran Bollywood singer Asha Bhosle's daughter Varsha, who was suffering from depression, on Monday committed suicide by shooting herself, police said.

A singer and columnist, Varsha, 56, shot herself in the temple with a pistol of Belgian make at her residence in 'Prabhu Kunj' apartments on posh Peddar Road in South Mumbai.

She has not left behind any suicide note, Additional Commissioner of Police (South) Krishna Prakash said, adding police are trying to find out in whose name the pistol was registered.

She was alone in the house at the time of the incident, police said.

Varsha, the second of Asha Bhosle's three children with first husband Ganpatrao Bhosle, had worked as a playback singer in some Hindi and Marathi movies besides appearing in concerts with her mother. She also used to write columns for web portals and magazines.

Prakash said Varsha's maid servant Deepali Mane knocked on the door of Bhosle's house around 10 am but no one answered.

Worried, she contacted Asha Bhosle's driver who told her that Varsha might be sleeping. After some time the maid went to the flat again but nobody opened the door.

The driver then entered the flat through Asha's elder sister Lata Mangeshkar's adjacent flat and found Varsha lying in a pool of blood on a sofa. Police were called in and Varsha was taken to a nearby hospital where she was declare brought dead, the officer said.

Asha Bhosle had recently shifted to a new house in Central Mumbai.

Varsha had reportedly tried to end her life twice in the past with an overdoze of sleeping pills.

She had married a sports writer and public relations professional but the couple divorced in 1998, sources close to the family said.

Prakash said police had learnt that Varsha wanted to start an orphanage with famous fashion photographer Gautam Rajadakshya, who passed away last year.

Varsha, who was said to be very close to Rajadhyaksha, was distraught after his death and was under medication for depression.

Asha Bhosle, who is away in Singapore, has cut shot her stay and taken a flight back, sources close to the family said.

Meanwhile, the body has been taken to J J Hospital for post mortem, police said.