WHY SELL ON FACEBOOK?
People use facebook
to socialize and not to shop, so why bother offering the opportunity to shop on
facebook?
Now a days facebook has become the main hub where they
interact with customers online, using the platform to share news and
promotions, to respond to queries, and, increasingly, to advertise their
services. On the ground that it makes sense to be where your customers are online,
and that increasingly means Facebook, it makes sense to build out the online
capabilities on facebook .Moreover, selling on facebook is relatively easy, a
range of easy to use and cost effective e-commerce apps for facebook can have a
business up and selling within minutes. A survey conducted with over 1000 users
of the most popular of these apps, confirmed this; e-commerce on facebook
advertising, and it’s easy for customers to shop without leaving facebook.
It is proved that
e-commerce on facebook offers a number of additional benefits:
·
F-commerce is what consumer want. IBM research
has confirmed- the main reason people connect with business on facebook is for
offers and f-commerce gives us a turnkey
solution for giving consumers what they want.
·
F-commerce can improve customer profitability.
People bothering to connect with you on facebook are people who tend to be
enthusiastic about you. Selling specifically to enthusiasts on facebook is a
simple way to monetize that enthusiasm, customer retention, and customer
acquisition.
